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Rockbeach
The Preview Sales Center for the New Rockbeach Stadium
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For executive teams

Put your cabinet on the phone.

Everybody in the building has an opinion about ticket sales. Give your executive team five seats, the same calls your reps take, and a leaderboard. See what goes into “just selling a ticket.”

The first call needs no sign-up at all.

How the challenge works

Five seats. One leaderboard.

Everyone takes the baseline

Closed book, before any training. It shows where each person really stands, and nobody is expected to pass.

Then the calls

Tap to talk. The customer answers in a real voice, and each call is graded on what was actually done.

The leaderboard

Ranked by best-five call grade, then progress. Your sales manager sees it with you.

The real tools

A CRM and a ticketing system as separate applications, because in a real office they are.

Your reps make this call all day. Make it once, in front of your team.
Built on your building

A sales manual from your own website. A preview the same day you sign up. The full manual comes with your paid plan

Give us your athletics website. We read it and write your staff a sales playbook in your name: your people, your buildings, your season, your prices. Every answer you add rewrites it.

1Sign up and give us your site

No forms to fill before you see anything.

2We read it

99 facts a seller needs, across 8 areas: your school, the people, the buildings, the season, the market, the ticket office, products and prices, and history.

3Your playbook, in your name

Plus four training modules written from your own season, seats and prices.

4It tells you what is missing

Anything the site did not say is listed, so your staff knows what to ask in week one.

A generated sales playbook open to 1.1 The Basics: the school, location, founding year, campus, nickname, mascot, colors, conference and sports
1.1 The Basics, filled in from the website.
The same playbook open to 1.3 The Buildings: capacity, distance from campus, seating layout by zone and parking
1.3 The Buildings: capacity, zones, parking.

Shown: the playbook for Rockbeach University, our teaching school. Yours is built from your site.

Built by someone who has run the room

Anthony Di Fino

  • Twenty-plus years in college athletics
  • Former Deputy Athletic Director/Chief Revenue Officer, Big 12
  • Former Assoc. AD, Business Development, ACC
  • Five years of privatized college sales training

Every module, every caller and every grading rule is built on the method of someone who has sat in the chair, hired the reps and answered for the number.

What it costs

Free to start. The Coaching platform is $5,000 a year, with five seats included. Lock $5,000 before January 1. Founding organizations renew once at $5,000; from January 1 the platform is $9,000.

Everything it costs, on one page.

Patent pending

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© 2026 Rockbeach, LLC · P.O. Box 55, Union, KY 41091 · Patent pending