For Educators

How a class works

1. Create a faculty account, then create a class for your course.
2. Each class has its own link. Give it to your students.
3. Students join through the link and pay the class rate: $4.50 per week of the term, in one payment. The class rate is only available through a professor’s link.
4. Their written answers to the course’s prompts are graded by the course grader, with the reason written out. You read them; you do not grade anything.
5. You can leave a student a note on any written answer. The student sees it under their answer; it never changes the grader’s score.

What students learn, and how it is tested

The course separates what a rep should find, what a rep should understand and apply, and what is reference.

• Things to find. Account details, seat locations and prices. The certification’s multiple choice is taken with the CRM open, and some of its questions are answered by looking up an account. During a practice call, the price sheet is on the call screen.
• Things to understand and apply. The selling method. Written answers are graded on the words the student would actually say to a customer, and calls are graded on what the student does in the call, not on whether the caller was persuaded.
• The baseline. Before any training, students take a baseline assessment, closed book. The certification’s multiple-choice part covers the same material, plus accounts looked up in the CRM; its written answers and calls then show whether the student can use it with a customer.
• Reference. The school’s sales manual, the price sheet and the parking maps. Students can open them as often as they like, including during a call.

What each certificate measures

Each competency below says what is measured, how it is measured, and the learning outcome it stands for. The same text appears on every certificate’s public page.

Rockbeach Sales Certification

College ticket sales: product and pricing knowledge, the CRM and ticketing tools, voicemails and call openings, discovery, presenting value, asking for the sale, handling objections, referrals, and upgrading and adding on.

The certificate is awarded on the certification sitting alone: 80 or better, as one overall score, across 35 multiple-choice questions, five written answers, two typed calls and a final call, spoken or typed, taken online. It is not supervised, and it cannot be purchased. Practice calls and the First Week are graded for feedback and do not count toward it.

Rockbeach Manager Track

Managing a ticket sales team: running the room, coaching and handling reps, briefing leadership, handling customer and partner escalations, written communication, and staying consistent across a full day.

The certificate is awarded on the Manager's Day alone: 78% or better across a graded day of manager scenarios taken online. It is not supervised, and it cannot be purchased.

Course load

Rockbeach Sales Certification

• Seventeen modules: the first is a short graded call right after the baseline, then sixteen to read. The first four of those are written from the school's own season, seats and prices; the rest are the selling method.
• A baseline assessment of 25 questions, taken closed book before any training.
• The certification: one sitting in four parts, in order. 35 multiple-choice questions in two announced parts, the sales craft and then the school, with the CRM open; five written answers, each to a different customer in a different situation; two typed calls with simulated customers; and a final call to an account about stadium deposits, spoken or typed.
• One overall score: multiple choice 30%, written answers 25%, typed calls 20%, the final call 20%, and consistency across the sitting 5%. 80 or better to pass. It is graded as a first-time seller's work. Each written answer and call is graded three separate times and the middle score counts, and the same words always receive the same grade. Any student may request a review of any written answer or call; it is graded again and the higher score stands. Two hours between sittings; each sitting is a fresh paper with new customers.
• Practice calls with simulated callers, spoken or typed, each graded with written feedback.
• The First Week: five working days of practice with 17 calls, voicemails, six CRM notes, a seat search in the ticketing system, the baseline again on the last day, and a review of the whole week.

Rockbeach Manager Track

• The Manager's Day: one working day in a college ticket office, fifteen moments between 8:45 and 3:45. Nine are conversations, spoken or typed; one is the manager's own stand-up; three are documents to read; two are things to write, and both are sent.
• 78% across the whole day to pass. No single moment decides the pass; the mark is the weighted whole.
• Red lines: a line that reaches outside the room and cannot be taken back holds the whole day at 70%. A handling failure caps that moment at 40. The day carries on either way, and the report names the line.
• Two hours between attempts. The day's numbers and the people's circumstances vary between sittings, and two of five unplanned calls are drawn each time.
• Before the day: the manager track's reading sections and practice conversations, each conversation graded with written feedback.

How work is graded

Short forms of the standards the graders are given. Where the standard is in the founder’s words, his words are kept.

How the grading works

• Who grades. Multiple-choice questions are marked by the answer key. Written answers and calls are graded by an AI grader (Anthropic’s Claude) against the written standards on this page, calibrated to a first-time seller.
• Three reads, the middle one counts. On the certification, every written answer and every call is graded three separate times, and the middle of the three scores is the one that counts. One unusual read cannot move a grade.
• Same work, same grade. Identical words on the same question always receive the identical grade.
• One rule for everybody. No sitting gets an extra grading pass that another does not. There is no automatic second look for scores near the pass mark.
• Reviews. Any student may request a review of any written answer or call on a handed-in certification, once per part, from their result page. The part is graded again three times, the higher score stands, and a review never lowers a score. Rockbeach Training sees every review and may raise the score.
• Challenges. Any missed multiple-choice question can be challenged, with a line saying why (below).
• Practice work outside the certification is graded once, with written feedback, and does not count toward the certificate.

Written answers

Answers a student writes in the course, graded by a model against Rockbeach’s standard. The grade appears at once with feedback addressed to the student.

• Is it specific to this person, using something from their file or their words?
• Could it be said on a call: real sentences, not a description of an approach?
• Does it own what is the rep’s to own, and not promise what is not?
• Does it leave the call somewhere: a question, a next step, a date?

The rules that override the scale:

1. Grade the response, not the outcome.
2. Listening is a move, not a stall.
3. The bar is not delight.
4. Leading with money is a low score.
5. Contempt is zero.
6. A different approach is not a wrong answer.
7. Never dock for a detail the rubric did not ask about: pronouns, spelling, punctuation or typing errors.
8. Do not take liberties, and do not moralize.
9. The goodbye is not graded.
10. They ask, we sell.
11. Never agree that it is bad.
12. A promise is a commitment, not a possibility.
13. A straight answer is not an invention.
14. Energy is never a deduction.

A student who disagrees with a grade can challenge it. The grade stays in place while it is reviewed, and a coach’s grade replaces the model’s for good.

In a class, our grader scores every answer. The professor reads them and can leave the student a note; a note never changes the score.

Practice calls

Calls with simulated callers, spoken or typed. Graded on the same 0–100 bands and house rules as written answers, with a rubric for the call.

• Did they find out who they were talking to: whose seats, which section, how long, before solving?
• Did they hear the specific thing the caller said, and use it back?
• Did they own what happens next ("we will have that to you Friday"), "we" or "I" both fine, rather than passing the customer off?
• Did they close it like a person: a next step with a time on it, a thank-you, and an ask where the call earned it?

How the four are applied:

1. The four are weighted roughly equally.
2. Not counted: how long the call was, whether the caller was persuaded, how the transcript reads, or anything the rep could not have known.
3. A sale, a follow-up with a reason and a time, and an in-person meeting are all wins.
4. A spoken call is read as speech: missing punctuation, filler words, false starts and mangled names are taken off the table. A short call is not a bad call.

In the First Week, a CRM note is graded on one question: would a teammate know what to do next? A voicemail: would this specific person call back? The week as a whole is read together on Friday, under one question above the rest: did they keep their word?

The baseline and the certification exam

Multiple-choice questions, each with one keyed answer.

• A defensible second answer can earn 75% credit.
• Every missed or partly credited question on a submitted test carries a "Challenge this answer" button, with a line saying why.
• Rockbeach Training reviews each challenge and decides: accept at 75%, accept as fully right, or decline. Accepting credits that answer on every copy of the question and regrades everybody who picked it.
• A regrade never lowers a score.

The certification’s written answers and calls

Each written answer and each call is graded 0–100 on the house standard above, calibrated to a first-time seller: one who hears the customer, asks before telling, answers what was asked, asks for the business and leaves a next step lands in the 90s.

• Nerves, filler, an imperfect order, an awkward opening or close, and a different route that would work never cost points.
• The final call is graded leniently: what the seller got right counts, one miss does not sink the call, and any real attempt to ask for the business is credited.
• A red line that would hurt the customer holds the whole sitting at 70%; a handling failure caps only that answer or call at 40.
• Each written answer and call is graded three separate times; the middle score counts. The same words always receive the same grade.
• Every student may request a review of any written answer or call on a handed-in sitting, once per part. It is graded again three times, the higher score stands, and Rockbeach Training sees every review and may raise the score.
• A review never lowers a score.

The Manager’s Day

Each moment is graded 0–100 against its own brief: what the moment needs, when it is met, what costs, and what never costs. Grading rules were rebuilt from the owner’s rulings on 26 Sep 2026.

The rules that override the scale:

1. Outcome over form: whether the thing got done, not when or in what words, except where the brief says order is the point.
2. The other person’s verdict counts.
3. Repeating their words discloses nothing, and synonyms are the same fact.
4. Asking their view is a technique.
5. A path is not a promise.
6. A straight answer said as an estimate is honest.
7. Energy never costs.
8. Diversions are graded on handling only.
9. The system of record: a sale made through the ticketing system stands.
10. Nothing the screen never showed can cost the manager.
11. Spoken transcripts are graded on what was done, not how they read.
12. Good touches add; missing optional touches never subtract.
13. Red lines are only the ones listed for the moment.
14. Calibrated to the owner: a competent manager’s day should land around 80 to 85, and the pass mark is 78.

A second read checks each moment’s notes against the standard. If it finds a deduction that must never cost, the moment is graded again and the higher score stands.

A whole-day pass then grades the seams between moments on its own 0–100 scale, where 80–84 is the default for a day with no contradiction the manager controlled.

A regrade of a submitted day never lowers a moment or the day.

The certificate

The sales program’s certificate is awarded for 80 or better, as one overall score, on the certification sitting: 35 multiple-choice questions, five written answers, two typed calls and a final call, spoken or typed. The manager track’s is awarded for 78% or better on the Manager’s Day. Both are taken online and are not supervised. A certificate cannot be purchased. Certificates are issued by Rockbeach, LLC.

Every certificate has a public page at /verify/ followed by its number, which anyone can open without an account. It shows the certificate, whether it is still valid, the holder’s name, the program, the school, the date of issue, and what was measured, in a form an employer can print. See a sample certificate page.

Accessibility

We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA. On 26 September 2026 we also measured the six criteria WCAG 2.2 adds at Levels A and AA and fixed the three where we fell short; our conformance report records each of the six as supported.

Signing up, the assessment, modules, the CRM, ticketing, practice calls, the Manager’s Day and the manager-track conversations have each been completed from start to finish with the NVDA screen reader. VoiceOver has had a spot check only, and JAWS has not yet been tested.

Practice calls and conversations can be spoken or typed, and the grade is the same. An assessment closes after four hours away, and one timed briefing in the Manager’s Day has a fixed limit. Both limits are documented as essential in our conformance report.

This is a self-assessment by Rockbeach, LLC, not a third-party certification.

• Read the Accessibility Statement (version 1.6)
• Read the VPAT online
• Download the VPAT (PDF)

The teaching school

Rockbeach University is a fictional school created for this training. It is not a college or university and does not award degrees. Rockbeach Training is provided by Rockbeach, LLC.

How content is checked

• A client school’s manual is reviewed and approved by the founder before it is delivered.
• Prices a ticket office has not confirmed are marked as not confirmed on the price sheet.
• Checks keep one school’s material out of another’s. A manual file that names a different school is refused unless it is deliberately let through, and the reason is recorded.
• A school on a self-serve trial gets a manual generated automatically from its own website. No person checks each fact in it first. A short form on the manual page sends a report to Rockbeach by email.

What changed, and when

1. 25 September 2026An accessibility audit against WCAG 2.1 Level AA found 15 defects. All 15 were fixed.
2. 26 September 2026A screen-reader review found 21 issues. All 21 were fixed.
3. 26 September 2026The criteria WCAG 2.2 adds at Levels A and AA were measured. Three gaps were fixed.
4. 26 September 2026Signing up, the assessment, a module, the CRM, ticketing and a practice call were completed from start to finish with NVDA.
5. 27 September 2026Screens added late on 26 September were checked. Seven problems were fixed.
6. 27 September 2026The Manager’s Day and the manager-track conversations were completed with NVDA. Five problems were fixed, and the conformance report’s 302.1 (Without Vision) now reads “Supports”.
7. 27 September 2026After an advisor’s review: the certificate page now states what it assesses, the fictional school is labeled as fictional, and the sample school was renamed “Preview School”.

Who is behind it

Contact

Email hello@rockbeachtraining.com.

For Educators, updated 27 September 2026. See also the Accessibility Statement.