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Xander Enterprise Arena (The Beacon), Rockbeach University’s arena
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For athletic directors

Make the call your staff makes all day.

Try it yourself first. Bella Florence held one seat for sixteen years and never came back after the pandemic. Call her and get graded the way your staff would.

No sign-up for the call. Your browser rings, she answers, and you get a score. Talk or type: a microphone, or the keyboard. About four minutes.

The challenge

Score 90 or better. That is expert level. Your organization wins a free month of the paid Coaching platform: everything, not the free trial’s preview

The call is graded on what you actually did: whether you found out who you were talking to, and whether you closed it like a person. It is graded three times and the middle score counts. It is harder than it sounds. That is the point.

One free month per organization. Two tries per device. We don't ask who you are to make the call. After a 90 or better, we ask for your name and organization to open the free month, and we confirm with you before it starts. We don't keep a recording of your voice. We keep the written transcript of the call so it can be scored. Details in the privacy policy. No purchase necessary. Official Rules.

The Leaders Lead pin: an enamel stadium pin in pink and blackLeaders LeadEarned on every graded challenge call
What your organization gets

Your staff, trained on your building.

A preview of your manual, the same day

A sales playbook written from your own website, in your name. A preview of your manual the same day you sign up. The full manual comes with your paid plan.

Five seats included

Box office, fundraisers, the sales team or your executive staff. Add seats at $19.99 a month each.

Where the room is weak

Every rep’s baseline side by side, and where the room is weak, area by area.

A plan every week

Tied to the scores, with who to chase this week. Your manager reads every answer and can overrule any written answer’s grade.

Your manual

A sales manual from your own website. A preview the same day you sign up. The full manual comes with your paid plan

Give us your athletics website. We read it and write your staff a sales playbook in your name: your people, your buildings, your season, your prices. Every answer you add rewrites it.

1Sign up and give us your site

No forms to fill before you see anything.

2We read it

99 facts a seller needs, across 8 areas: your school, the people, the buildings, the season, the market, the ticket office, products and prices, and history.

3Your playbook, in your name

Plus four training modules written from your own season, seats and prices.

4It tells you what is missing

Anything the site did not say is listed, so your staff knows what to ask in week one.

A generated sales playbook open to 1.1 The Basics: the school, location, founding year, campus, nickname, mascot, colors, conference and sports
1.1 The Basics, filled in from the website.
The same playbook open to 1.3 The Buildings: capacity, distance from campus, seating layout by zone and parking
1.3 The Buildings: capacity, zones, parking.

Shown: the playbook for Rockbeach University, our teaching school. Yours is built from your site.

What gets measured

Ten strengths, not one score.

Every rep gets a profile across ten areas, built from their written answers, calls and timed work in the CRM and ticketing system.

Season ticketsMini-plansGroup salesOutboundInbound and servicingReading buying cuesDifficult customers and donorsQuick thinkingRapportTool fluency
Built by someone who has run the room

Anthony Di Fino

  • Twenty-plus years in college athletics
  • Former Deputy Athletic Director/Chief Revenue Officer, Big 12
  • Former Assoc. AD, Business Development, ACC
  • Five years of privatized college sales training

Every module, every caller and every grading rule is built on the method of someone who has sat in the chair, hired the reps and answered for the number.

What it costs

Free to start. The Coaching platform is $5,000 a year, or $650 a month, with five seats included. Lock $5,000 a year before January 1. Founding organizations on the annual plan renew once at $5,000 a year; from January 1 the platform is $9,000 a year or $975 a month.

Everything it costs, on one page.

Patent pending

Our partner in fan engagement

FanCompass: the industry pioneer that transforms a year of fan engagement into maximized revenue.

Take me to their website ↗

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